Competitive Intel

Competitive Intel gives you an always-current picture of what your competitors are doing. Automatoir uses AI-powered research to gather public information about each competitor and distill it into actionable summaries you can review in seconds.

Competitive Intel dashboard showing competitor cards with status indicators

What It Does

  • Tracks competitors — Maintain a list of the companies you want to monitor. Add as many as you need.
  • On-demand research — Click Check Now to trigger an AI research sweep for any competitor. Automatoir gathers the latest publicly available data — pricing changes, product launches, hiring signals, press mentions, and more.
  • AI-generated summaries — Automatoir synthesizes raw research into a concise threat analysis with key findings, strengths, weaknesses, and recommended actions.

How it works

The Competitive Intel process has three steps:

  1. Add a competitor — Enter the company name and website. Automatoir creates a competitor card and marks it as ready for research.
  2. Check Now— Run an on-demand research sweep. Automatoir gathers public data and generates a structured summary. This typically takes 30–60 seconds depending on the amount of information available.
  3. Review the AI summary — Open the competitor card to see the full analysis. Each summary includes an overview, key findings, competitive positioning, and suggested counter-strategies.
Competitor detail view showing the AI-generated summary with key findings

Detailed Guides

  • Adding Competitors — How to add and manage the companies you want to monitor.
  • AI Summaries — How to read the AI-generated reports, what each section means, and how to export them.

Related Guides

  • Lead Research — Use competitive insights to sharpen your outreach messaging when qualifying prospects.
  • Sequences — Reference competitor weaknesses in your outreach sequences.
  • Settings — Manage your subscription and view cost tracking for AI research.